THE ENTERPRISE--HELP IS HERE, IN THOUGHT AND ACTION
IF YOU HAVEN'T BOUGHT THE COMPLEXITY CRISIS YET, YOU'D BE WISE TO DO IT RIGHT AWAY.
It contains some of the best advice about what will help in tough economic times. I'll be speaking in 5-6 places too, so depending on where you are located, you might be able to come and get some "inside tips" that are not in the book.
IF YOU HAVEN'T READ MY FIRST TWO BOOKS--THEY'RE BACK...AND AS TIMELY AS EVER
After going "out of print:" because they were 10 and 12 years old respectively, THE POWER OF PARTNERSHIPS and THE SHAPE SHIFTERS are now AVAILABLE in trade paperback versions on amazon.com.
Here are links for them.
http://www.amazon.com/Power-Partnerships-Beyond-Reengineering-Production/dp/0595481965/ref=sr_1_2?ie=UTF8&s=books&qid=1201240480&sr=8-2
http://www.amazon.com/Shape-Shifters-Continuous-Competitive-Advantage/dp/0595481957/ref=sr_1_1?ie=UTF8&s=books&qid=1201240528&sr=1-1
They were considered by many readers (and me) to be my best books ever (until this new one of course ;-).) They represent a lot of value for less than $40...and if you buy them both, amazon offers free shipping.
MORTGAGING OF AMERICA--WHY ARE WE SURPRISED?
Why are we so "surprised" in retrospect about the sub-prime mortgage debacle? Why are we amazed at "interest only" home loans and loans that exceed the value of the property? Didn't I just describe how our government has worked over the last few decades? Think about it. The USA has been spending beyond its income level for years, interrupted only by a brief interlude during Bill Clinton's administration for which he took credit--but which was the result of policies from the prior administration. It takes a few years for government misadventures to hit the books--just like in companies. Then Clinton and Greenspan let the dot-com bubble inflate, making things look better than they were. Lax regulations and Wall Street's greedy oversight let the crooks from Enron, Worldcom, et. al. claim earnings when there were none. The emperor truly had not clothes. Once their manipulation was exposed, all those earnings were restated to losses. Of course the taxes paid in the good days helped balance the books in the 1990's, and then the losses helped hurt the 2000's.
A DEBTOR NATION--DEEPLY IN DEBT
So what are we doing now? Our bubble this time was housing. It was created by encouraging lenders and borrowers to do exactly what we do as a country--live beyond our means. We spend beyond our means as a country, because nobody (including George W. Bush, and too many in Congress) had the courage and good sense to say :"NO" and veto the spending. Worse yet, 70% of our budget is in entitlements (Social Security and Medicare, etc.) in Defense (which Bill Clinton raped for his "peace dividend" and to balance his budgets) and in Interest on our national debt. We too are "interest only" borrowers. We sell our debt. We sold it to Japan in the 1980's and early '90's and to China for the past decade or so. We have sold our second mortgages, if you will, to Saudi Arabia for years. We needed the money to run our government spending at way beyond our means--and to pay for oil (from the Saudis and others) to fuel our country.
WE ARE JUST "SUB-PRIME" BORROWERS AS A COUNTRY
How are we as a country much different from the irresponsible lenders and borrowers of the s.ubprime debacle? We aren't. We are now taking "second mortgages" via our leading financial institutions accepting the investment of huge sums of money from "sovereign-wealth funds—Singapore, Kuwait, South Korea, et. al.—just more foreign "mortgage bankers." Our government's solution, in the short term, is fiscal stimulus--"print more money" and pass it out, hoping US consumers will spend it in continuing to live beyond their means. To get more money, there are only two options. Take if from those who have more (in taxes) and give it to those who have less (in tax relief rebates). This is a Band-Aid™ on a big wound instead of the long term solution, lower gov't spending AND lower taxes to encourage investment, savings and spending.
THERE IS NO MAGICAL SOLUTION--PYRAMID SCHEME HUCKSTERS HAVE PROVEN THIS
Inflation reduces the purchasing power of currency. It simply buys less, thus goods from places like China cost more to import. US Exports benefit, but we have been a huge net importer for years, so that is a game we will also lose at playing. Printing (creating) more dollars with no real value to back them will only serve to make the value of our money less. When you create more money but it is backed by no more value, that's called "inflation," and the money is quickly devalued by outside interests.
ARE WE WILLING TO DO IT RIGHT (AND PUT PEOPLE IN CONTROL WHO UNDERSTAND HOW)?
What we need to worry about is if...or rather when...foreign "bankers" like China, no longer want or need our debt. On the other hand, true tax relief on a large scale (with responsible spending) can, and does stimulate investment, especially if one the benefactors are business and those well-to-do citiuzens who will spend it to make more money. That's a true stimulus and it does create growth in the US economy, which increases tax revenues the right way. Doing this while containing government spending is the way back from a recession. The good news: Mitt Romney and John McCain (and Rudy Guiliani) understand this. Hilllary, Barack and John Edwards do not. There are your choices of which path to take--in life, in business and in voting. Spend within your means and stimulate income producing growth to earn the additional money you want to spend or reinvest. These laws are as immutable as the laws of nature.
A SELF-HELP PIECE THAT IS 6 YEARS OLD...BUT STILL USEFUL
"THE MORE THINGS CHANGE, THE MORE THEY STAY THE SAME"
The following paragraphs were pulled right out a an e-document I wrote in 2002, entitled Managing in Tough Times, and it is still for sale on amazon.com. I left out a huge amount of the document, including that the circumstances surrounding the "tough times" then were almost diametrically opposite of now. the dollar was very strong, 9/11 had just rocked the US to its roots, and oil was much cheaper. A whole litany of other circumstances were different too, but the one common denominator was that tough times were ahead. So why am I reusing it here? Because it applies every bit as well now as then.
POLITICS ARE SO INTERESTING--THE CHOICES ARE BECOMING CLEARER
Perhaps one of the things that mystifies people about Mitt Romney's candidacy is that he contends Washington is broken, and that he's the guy to fix it. He's probably right--although he may not be assigning a high enough "degree of difficulty" to the task--but he's done it before. It is increasingly clear that the choice is likely to be either Mitt or McCain. (Now because I said that Rudy Guiliani may rise from the "near dead" to make it a 3-way race.) But that is not as likely, now.
The point is that economic indicators are pointing to a recession, in spite of government stimulus programs (which may help, but will worsen the excessive spending issues in Washington.) Romney stands tall (pun intended) as the best candidate to lead America in this situation. John McCain is a strong, and perhaps more capable leader in foreign relations and defense matters, so you will have an interesting choice. (Or you can choose the inspiring rookie or the "harridan and her husband" but be careful about that--either will be a disaster for America.)
SO WHAT SHOULD YOU DO?
Start by reading these excerpts from my 2002 paper. If you are wondering how the same approaches can possibly apply in such different times and conditions, it's because the fundamentals are...well, ...fundamental. Getting back to basics works more often than not. Here's a "freebie" to get your thinking about what to do...
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EXCERPTS FROM MANAGING IN TOUGH TIMES, ©John L. Mariotti 2002
Managing in Tough Times could easily be the title of a paper on Managing in All Times. Competition is increasing. Change is increasing. Globalization is increasing. Technological complexity is increasing. Industries are consolidating. The weak are failing and the strong are getting stronger. What is a management to do in the face of such a turbulent and brutal environment?
The answer in a word-ATTACK! Capitalize on change. Preempt competition. Grow through globalization (but wisely, and with purpose). Use the speed and reach of technology to advantage. Ally with the strong. Crush the weak. Act fast, decisively, with purpose and prudence. Take the initiative. Remember that the best way to predict the future is to create it.
Harsh words? Damn right! It is a jungle out there and only the fittest-the toughest-survive and prosper. The first requisite element to surviving, growing and surviving is leadership-strong, decisive, but servant leadership. Without this element, managing in tough times, or any times is an iffy proposition at best and a formula for failure at worst.
I heard a story on the popular NBC-TV show “The West Wing” and it struck me as a good theme to start this part. The story goes like this:
A man was walking along the street and as he passed a construction zone, he fell in a deep hole, and with walls so steep, he could not get out. He yelled for help.
The first passerby was a doctor, who asked if he was injured. After answering that nothing was broken but he hurt all over, he saw a prescription float into the hole and the doctor was gone.
The next passerby was a minister. The minister asked if the man was all right, and a prayer on a piece of paper came floating into the hole.
The third passerby was the man's best friend-and the man in the hole was jubilant-until the friend jumped into the hole with him. The man asked his friend, “why did you do that”? “Now we're both in the hole”. The friend answered “yes, but I've been down here before and I know the way out”!
Many business people are struggling with a big slowdown after the longest economic recovery ever. The tone in these people's voices is one of panic. Like the man in the hole, they have never been down here before. I have! And I know the way out! And the next few sections will be about what to do while we are down here and “the way out”.
So, consumers stop spending as much-which ripples through the economy another time. Lower demand equals lower sales, and higher costs as well-the result-much lower earnings and no relief in sight.
So here we are, “in the hole”. What do we do to get out? The answer is not simple, but many of the key elements of it are. I'll list ten key elements of “what to do” here.
1. Don't panic, you'll only make it worse. Think about a sound plan before “just doing stuff”! Flailing around wastes time, energy and money while demoralizing the organization.
2. Don't “hack and slash”, blindly trying to prop up the next quarter, because these multi-faceted problems won't get fixed in a quarter or two. Take your lumps now, and make things better next year.
3. Do-study where you have added fat in the good times, and get rid of it. Consolidate functions and jobs, and eliminate the “nice but not necessary” things. Use the power of technology to streamline processes-but don't just cut people and expect fewer folks to do the same work-you'll make things worse!
4. Do-understand where you make your profit and where you don't-and then get rid of the losers-that goes for products AND customers. Consider the long-term competitive implications of these moves too. “What you sell, to whom, and how” is a critical decision.
5. Do-know your costs; which are fixed and which are variable. Then reduce the fixed costs to get your breakeven down where you can make money even in a down market. Drive out complexity, which creates waste and hidden costs.
6. Do-watch your cash flow and asset utilization. Lack of profits will eventually kill you, but running out of cash will kill you right away!
7. Evaluate people with the thought that fewer, better quality are better than more, lesser quality. Cut fat, not muscle. And don't get squeamish, because if you don't prune wisely now, your whole company could die of the excess burden!
8. Get closer than ever to your customers (and to your suppliers and employees, too!), because they are essential to getting out of the hole. Get inside the mind of your customer, and serve them superbly. Communicate a lot, and don't lie-or even “sugar-coat” the truth-to your suppliers and employees. They need to know how tough it is ... or might become.
9. Do plan to attack the competition and take share from them while they are in denial, saying “woe is me, the market is down and that's why my sales are down”. It's a great time to gain share without giving up profit margin to do it.
10. Finally, above all remember the old saying, “united we stand, divided we fall”. Pull together and eliminate any internal competition. Focus on the outside competition and beating them-by serving the customers needs and wants better than ever.
See, that hole wasn't so deep after all. It always looks deeper when you are down in it alone
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If your company or one in which you have invested is in this kind of a jam, remember that help is no further than a phone call or an email away. I've been "in the hole" and I know some other talented people who have been there too. We know how to get out of it. I won't say it's easy, or even "simple," because it's neither. But wouldn't it be nice to have someone down there with you who's been down there and knows the way out?
Yes, we do charge for "getting out of the hole" lessons--but compared to the financial impact of not getting out--it isn't all that much money. Call or email now, before the hole starts caving in on you. Help can be on the way pretty fast.
Best, John
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