THE ENTERPRISE--IMPROVE PROFITABILITY AND REDUCE RISK?
NO, THAT TITLE IS NOT A MYTH, NOT IMPOSSIBLE—READ THIS EDITION OF THE ENTERPRISE AND LEARN HOW TO DO THAT AND MUCH MORE.
FIRST, SOME FEEDBACK FROM AN AUTHORITATIVE SOURCE ON SOME OF MY PRIOR "OBSERVATIONS" "I have lived abroad for nearly all my adult life, working all around the world. Now is the absolute single worst the USA has ever appeared in the eyes of foreigners. We are stinking up the planet." That about says it all. And we must wait for another 17 months to make the necessary changes to start regaining America's stature, prosperity and rebuilding for the future. We are in a "deep hole." It will take a superb leader, and the support of both Houses of Congress to get the job done. It can be done. It must be done. Let's make sure it IS done.
NEXT: THE CHINESE CONSPIRACY IS COMING TRUE! For a scary read, check out Vanity Fair's Sept. issue: "Enter the Cyber-Dragon." The article is chilling in its accuracy and sounds so much like what I wrote in The Chinese Conspiracy that one friend suggested I list the book as non-fiction! I've had several others tell me that what's going on with hackers and especially the recent (alleged) Chinese attacks sounds exactly like what I described in The Chinese Conspiracy. What? You have not read The Chinese Conspiracy yet? Shame on you. Buy 2-3 copies and give a couple as gifts. It's available on Amazon.com and Barnes & Noble (bn.com) and available in Kindle and Nook versions. If you want a specially signed personal or gift copy--Hard Cover or Paper Back—you will need to get that from me. Send me an email, and I'll give you the details.
THE OBAMA REGULATORY LANDSLIDE CONTINUES--NO RECOVERY WITH THIS GUY IN OFFICE FROM KIPLINGER WASHINGTON REPORT: Coming soon: Tougher limits on ozone in the atmosphere. The feds want to make utilities, manufacturers and others cut emissions of pollutants enough to hit a new ozone standard of about 69 parts per billion, down from 75 ppb today. Affected businesses will argue that the rule will prompt factory closures and job losses. Compliance with a tighter ozone cap is likely to spur some firms to shift operations overseas. Even a modest reduction in the 2008 limit set by the Bush administration would probably put many regions out of compliance. That would trigger expensive state air quality remedies. Air quality regulators will try to soften the impact of stricter ozone caps by offering flexibility in implementing the standard and extending deadlines. Mitigating steps won’t go far enough...it’ll still be a tough pill to swallow.
Government's view of the economy could be summed up in a few short phrases: If it moves, tax it. If it keeps moving, regulate it. And if it stops moving, subsidize it. —Ronald Reagan
NOW, ON TO THIS WEEK'S TOPIC: ----------------
IMPROVE PROFITABILITY AND REDUCE RISK--------------------
THE COMPLEXITY CRISIS
It is now 3 years since I published The Complexity Crisis sounding the "alarm" about how companies were creating their own problems, with the best of intentions, searching for growth in no growth markets, confusing proliferation with innovation, and overlooking hidden costs all over the place. These errors have not impacted the top line (revenue) as much as the bottom line (net profit), but make no mistake about it, both have been adversely affected by unmanaged complexity. The issue now is what to do about that.
PROBLEM SOLVING IN TWO STEPS
As in solving any problem, two steps are necessary: 1) Understand and define the problem; 2) Solve the problem. So many companies agree that complexity is a problem and try to jump directly to step 2. AS a result, they solve a little of the problem, sometimes create other problems (as Walmart did by cutting SKUs so radically), and fail to solve the problem at its source--the business plan, business model and the senior executives--CEO, COO, President, General Managers, Managing Directors, or whatever they are called.
Since the supply chain function catches the brunt of the problems, complexity is often recognized there first. Unfortunately, trying to fix complexity problems at the supply chain level is like trying to "stomp out a firebug's fires," What needs to be done is to find out who is setting those fires and take away their matches. For a more graphic example, trying to fix complexity from the middle of the supply chain is like cleaning up in the middle of a circus parade; someone must still deal with the remaining manure from the elephants and horses.
START AT THE RIGHT PLACE
The place to fix complexity is at its source—the executive suite, especially Sales, Marketing and New Product Development. This is where complexity is originated. This is where it must be managed first and foremost. Once that group understands how it creates complexity by adding new SKUs, new customers, new markets, etc., then the supply chain folks must do their jobs. They must resist the urge to proliferate suppliers and distribution sites, and learn to live with the reality that forecasts will be wrong, and customer demands will be unreasonable. There are ways to manage all of these places where complexity is born and spread. I cover many of them in The Complexity Crisis and space prohibits reproducing a whole book's contents here. Thus I will only make a few important points to consider.
PARETO WAS RIGHT, AND OPTIMISTIC
Pareto was right when he formulated his 80/20 rule (also known as the Power Rule). 80 percent of the items usually contribute only 20% of the benefits--and vice versa. Real world experience and research says he was an optimist. I have encountered companies where it was 95/5; and after cleaning it out, in 3 years, it was back to 95/5. Complexity is just like weeds that come back in the garden in a surprisingly short time. Worse yet, a couple of fine books illuminate this issue further. In Angel Customers & Demon Customers, Selden and Colvin point to studies where the figures were 150/20 and 20/150. The top 20% of customers were responsible for 150% of the company's value added, and the bottom 20% destroyed a similar 150% of value--unless corrective action was taken.
TOO MANY IS SIMPLY TOO MANY
Unbelievable? Not really. Consider the time and effort consumed by unprofitable customers, buying unprofitable assortments of products and still demanding costly services and responsiveness. You have all known some of those. They are company killers. In The Paradox of Choice Barry Schwartz explodes the myth that more choices increase sales, proving just the opposite. There is an optimum array of choices that maximize sales and profits and going beyond that assortment simply confuses and befuddles customers and reduced sales and profits both.
PROOF COMES FROM GM 2008-2011 Most Americans have followed General Motors over the past few years, including the government funded bankruptcy (arguably not even necessary--but that's another story). Few have considered what really turned about GM. Of course it was getting rid of impossibly expensive pensions and work rules with its UAW union members.
However, I contend that the two pivotal changes that turned around GM were: 1) The right people: Bob Lutz driving new product development, and Ed Whitacre driving everything else. Did they do it all themselves? Of course not. But they did a lot of it. Lutz chronicles some of it in his recent book, The Car Guys vs. the Bean Counters, in which he describes some of the fundamentals in the pursuit of excellence in any endeavor. Whitacre was a very successful CEO, who knew, above all else, that his job was to set priorities, make plans and then assure the plans were carried out promptly and properly. He did this. 2) The dramatic reduction in complexity which allowed GM to focus on fewer of everything, and do it all better. In this case, the numbers tell the story far better than words. Simplifying the GM product line was the first step. Simplifying the number of plant locations (and dealerships) was another big step. These simplifications ripple through everything else: fewer employees are needed, both in production and distribution and in administration. Moreover, the cars GM is producing now are much better and more desirable than the ones circa 2007. And GM is doing it with "fewer faces in fewer places," one of the keys to reduced complexity.
THE NUMBERS TELL THE STORY
GM2008 GM 2011 % CHANGE
Number of car "brands" (badges): 8 4 -50
Number of car models: 86 49 -43
Number of car plants in the US 47 32 -32
Number of US union employees 62,000 49,000 -21
Number of Global employees 263,000 208,000 -12
Number of Cars produced 2,200,000 2,400,000 +9
--Cars per employee/year 8.64 11.53 +33
Cost of Sales ($ billions) $43.5 $33.8 -22
Sales Revenue ($ billions) $38.2 $39.4 +3
Profit/Loss ($ billions) -$15.5 +$2.5 huge
--Sales per employee $145,000 $189,000 +31
--Profit per employee -$59,000 +$12,000 huge
ANY COMPANY CAN DO WHAT GM DID--WITH VERY POSITIVE (IF NOT QUITE THIS MUCH) IMPROVEMENT IN PROFITS--SIMPLIFY
Not long after I published The Complexity Crisis, I was contacted by Ian Dover, who had founded the Simpler Management Institute in Australia. Ian's approach was very similar to mine, but coming from the other direction: Employing simplicity vs. removing complexity. One of his early messages to me summarized the Simpler Business Approach quite succinctly in five steps:
1. THINK 80/20 (we agreed on this one)
2. Solve problems CONSISTENTLY and SIMPLY (start with NOW--a current situation diagnosis, define WHERE—the business should be in 3-5 years, then focus on HOW—to plan strategies and advance toward goals
3. Understand CUSTOMER VALUE (ties directly with my prior book The Shape Shifters) Customer value is the criteria for success, and simply comes from the mind of the customer.
4. Remove the main CONSTRAINTS in the business processes (removing obstacles is essential, and the Theory of Constraints was part of Eli Goldratt's seminal book, The Goal.)
5. SIMPLIFY BEFORE AUTOMATING (one of the most common errors of haste, is to automate a flawed process creating certain failure.) Remember the two steps of problem solving?
To learn more, you can visit his web site which offers a wide variety of resources: http://simplerbusiness.com/ If you decide to call him (he is on Skype), remember Australia is on the other side of the world, so confirm both the time and date and "whose day it is" (International Date Line comes into play.)
IT WORKS--HERE, THERE, EVERYWHERE I have found that learning to manage complexity, whether you simplify (according to Ian's approach, proven by GM's numbers--and by Apple's success) or whether you design a system to allow the use of complexity as a competitive tool (Evidenced by amazon.com's vast assortment approach, or Subway's made-to-order sandwiches using relatively few ingredients.) Eliminates numerous complexity reduces hidden costs of complexity--forecast errors, inventory obsolescence, excessive overhead/SG&A, high variances, customer deductions/allowances, and more.
Using complexity depends on structuring the systems & processes with physical facilities with human organization to match, in a way that minimizes the damaging effects of too much variety, and capitalizes on customization benefits for competitive advantage. Either approach reduces risks--of error, of failure, of waste, and many, many more.
NOW YOU CAN EVEN MEASURE COMPLEXITY MORE EASILY
In The Complexity Crisis I developed a single metric, the Complexity Factor, with which a company can benchmark against its prior ways of operation. I also added some "simple" measures (Ian likes simple measures) like the ones shown above: production per employee, sales per employee, etc. Now thanks to the reach and power of the Internet, there is a far more rigorous and elegant solution available.
A recent contact with Jacek Marczyk and his firm, Ontonix (located in Como, Italy), opened a whole new realm of ways to assess complexity and risk associated with complexity. Using Ontonix's "Rate-A-Business" tools, even small businesses can assess their level of complexity. So can large ones, and Ontonix has more powerful versions for more larger companies and more sophisticated situations. There is even a "FREE TRIAL VERSION" http://www.rate-a-business.com/ , which I encourage you to visit and try. If you decide to call Jacek, Italy is 6+/- hours ahead of the USA (depending on DST here), and he is also on Skype. To learn more, check out Jacek's book "New Theory of Risk and Rating", which is available on amazon here: http://www.amazon.com/New-Theory-Risk-Rating-ebook/dp/B004CLYICO/ref=sr_1_1?ie=UTF8&m=A3KSZ402CI2EG1&s=digital-text&qid=1290073198&sr=1-1
THAT'S IT FOR NOW--MANAGE COMPLEXITY AND IMPROVE PROFITABILITY—WHILE REDUCING RISKS
Too good to be true? NO. It all works. This is not theory. This is based on practice and use in the real world of business on at least three continents: North America, Europe and Australia. It won't be long before Asia discovers the power of complexity management. Will you get there first?
Will you decide to enlist the help you need to IMPROVE YOUR PROFITS & reduce your risks? To make it easy for you to find us, here's our contact information:
Ian Dover: [email protected] Australia http://simplerbusiness.com/
Jacek Marczyk: [email protected] Europe/Africa http://www.ontonix.com
John Mariotti: mailto:[email protected] North America http://shape-shifters.com/
WHAT ARE YOU WAITING FOR? THIS TOUGH TIME IN THE GLOBAL ECONOMY IS A PERFECT TIME TO MANAGE COMPLEXITY
To get the best results the fastest possible way, get help. Everyone thinks "they can do it themselves"—and they can—but they'll just go through a learning curve we have already been through. There's no reason to learn by trial and error. You furnish the information and context; we'll furnish the objectivity and methods. We are so confident that this works, we are willing to work out a contingency fee deal, which reduces your up front cash commitment substantially. Well, what ARE you waiting for?
THAT'S ALL FOLKS!
BEST, JOHN
Author of the award winner: The Complexity Crisis & The Chinese Conspiracy (a novel) Come see me on Forbes.com, and American Express' Open Forum.com Just search for Mariotti, and read... John L. Mariotti, President & CEO, The Enterprise Group, Phone 614-840-0959 http://www.mariotti.net, http://mariotti.blogs.com/my_weblog/
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