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ECONOMIC OUTLOOK: CONSUMERS ARE SPENDING BUT THEY ARE NO LONGER SAVING--THEIR DEBT IS INCREASING
Posted below is the most recent summary from BIGinsight's Consumer Intentions & Actions Survey.
EXECUTIVE BRIEFING
Economic & Consumer Insights for Marketing Executives
The Consumer Intentions & Actions® Survey monitors over 8,000 consumers each month providing unique insights & identifying opportunities in a fragmented and transitory marketplace.
January 2012 (Respondents surveyed 1/4 - 1/11/12)
Talking Points- The New Year didn’t begin with a bang, according to consumers
- Just one in three predict full economic recovery, down from Jan-11, Jan-10
- Blame it on the holiday spending hangover…practicality, focus on needs UP
- More than a third plan to decrease overall spending, up 20% from December
- Walmart is back in the driver’s seat in Women’s Clothing
- Will the Express Scripts debacle end Walgreens Prescription Drug domination?
- Consumer Migration: Prescription Drugs
- 90 Day Outlook: Looks like consumers are in for a little spending hibernation
- What’s Hot…does American craftsmanship score more points than the Super Bowl?
For the full briefing, please click on the link below:
SOME OF THE BEST LESSONS ABOUT HOW TO DO THINGS BETTER ARE SURPRISINGLY SIMILAR--AND SIMPLE:
THE FOLLOWING STORY WAS SENT TO ME BY AN OLD FRIEND, AND IT REALLY RESONATES WITH ME… I had an almost identical experience at Huffy Bikes, which I'll describe after you read this story.
NOTE: Henry Ford reportedly had an effective way to find the most efficient way to get a job done."Give the job to the laziest SOB in the plant ... and watch him carefully. You'll have the answer in a few hours."
Those who have worked in an assembly line environment will have an appreciation for this story ... it will bring a smile to your face.
A toothpaste factory had a problem: they sometimes shipped empty boxes, without the tube inside. This was due to the way the production line was set up, and people with experience in designing production lines will tell you how difficult it is to have everything happen with timings so precise that every single unit coming out of it is perfect 100% of the time. Small variations in the environment (which can’t be controlled in a cost-effective fashion) mean you must have quality assurance checks smartly distributed across the line so that customers all the way down to the supermarket don’t get pissed off and buy someone else’s product instead.
Understanding how important that was, the CEO of the toothpaste factory got the top people in the company together and they decided to start a new project, in which they would hire an external engineering company to solve their empty boxes problem, as their engineering department was already too stretched to take on any extra effort.
The project followed the usual process: budget and project sponsor allocated, RFP, third-parties selected, and six months (and $8 million) later they had a fantastic solution on time, on budget, high quality and everyone in the project had a great time. They solved the problem by using some high-tech precision scales that would sound a bell and flash lights whenever a toothpaste box weighing less than it should was detected. The line would stop, and someone had to walk over and yank the defective box out of it, pressing another button when done to resume the line.
A while later, the CEO decides to have a look at the ROI of the project: amazing results! No empty boxes ever shipped out of the factory after the scales were put in place. There were very few customer complaints, and they were gaining market share. “That’s some money well spent!” he said, before looking closely at the other statistics in the report.
It turns out that the number of defects picked up by the scales was 0 after three weeks of production use. It should’ve been picking up at least a dozen a day, so maybe there was something wrong with the report. He requested an explanation, and after some investigation, the engineers come back saying the report was actually correct. The scales really weren't picking up any defects, because all boxes that got to that point in the conveyor belt were good.
Puzzled, the CEO went down to the factory, and walked up to the part of the line where the precision scales were installed. A few feet before it there was a $20 desk fan blowing the empty boxes off the belt and into a bin. "“Oh, that! One of the guys put it there ’cause he was tired of walking over every time the bell rang”," said one of the workers.
Author of the Award Winner: THE COMPLEXITY CRISIS, and the exciting novel: THE CHINESE CONSPIRACY. Come see my blog posts on Forbes.com & American Express Open Forum: http://www.openforum.com/connectodex/small-business-trends?username=john-mariotti&isRecentPosts=True
John L. Mariotti, President & CEO, The Enterprise Group, OH Address (Mar.-Dec.): 10218 Ashton Close, Powell, OH 43065, FL Address (Jan.-Mar.): 316 Edgewater Ct., Marco Island, FL 34145 Phones (mobile) 614-499-5577 & OH Office 614-840-0959. http://www.mariotti.net, http://mariotti.blogs.com/my_weblog/
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