- What business are you in? Really? Do you know? Have you truly thought about this?
- Do you make and/or buy and sell products, or services, or are the products just incidental to the services you sell, or are the services incidental to the ultimate end results you sell--which are success, and (you hope), profitable growth.
- Is that the business you want to be in? Do your customers think it the business you should be in? Why? Why? Why?
- What is it that you do, offer, deliver, provide, that makes you the most desirable place/person/people from which to buy that?
- Figure that out--and it will unlock many more insights for you.
A QUOTE TO REMEMBER: "The Democratic party has suddenly developed a keen sense of morality. John Edwards has been banned from making a speech at the Democratic National Convention for having an affair and lying about it. — In his place Bill Clinton will be speaking." Clinton is a remarkable speaker. His nearly hour long speech sounded more like he was running for office than Obama--and he is a master and mixing fact, fiction and hyperbole--all in a good ole boy demeanor.
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GET HOPE IS NOT A STRATEGY IN BOOK OR KINDLE VERSION AT:
OR OTHER EBOOK FORMATS AT:
Smashwords.com https://www.smashwords.com/books/view/142287
AND GO SEE THE WEB SITE to see the Chapter titles and much more information:
John L. Mariotti, President & CEO, The Enterprise Group, http://www.mariotti.net, http://mariotti.blogs.com/my_weblog/
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